Coach Anaya
For years, you've been told what not to eat.
Now, let us show you how to eat.
Anaya for Android
Coming soon
Managing diabetes but still want dessert?
Trying to lose weight but don't want to give up the foods you love?
Want the pasta? The samosa? Your holiday favourites?
This holiday season, Coach Anaya brings the FoodRx approach into your everyday life — helping you make better, science-backed choices without automatically taking the food away.
Talk to her. Show her your food. Scan it. Ask her.
This holiday season, give yourself — or someone whose health matters to you — a different kind of support.
A Different Question
What if the answer isn't "don't eat it"?
Diabetes? Avoid dessert.
Losing weight? Give up your favourite foods.
Samosa? Choose something healthier.
Festival food? Be careful.
We've heard it all before.
FoodRx starts with a different question:
How can you eat it?
- Maybe you change how it is cooked.
- What you eat with it.
- The portion.
- The timing.
- Or the order in which you eat it.
And sometimes, yes, a food may not be right for you.
Coach Anaya isn't permission to eat everything without limits.
She helps you find a better way to eat the food you actually want.
Less "you can't eat." More "here's how you can eat."
How It Works
Meet the coach that goes with you.
Talk
No time to type? Speak to Coach Anaya. Ask your question or voice-log your food while you're on the go.
Show
Take a photo of your food or meal and ask her about it.
Scan
At the supermarket? Scan the barcode and ask about the product in front of you.
Ask
Real questions, real moments:
- "How should I eat this?"
- "I'm trying to lose weight. Can I still have this?"
- "I have diabetes. What about dessert?"
- "I'm eating out tonight. What should I do?"
- "I'm exhausted. What should I eat?"
At home. At work. Travelling. Shopping. Eating out. Ask when you actually need the answer.
More Than Just Answers
Sometimes you need more than an answer.
Sometimes you need advice. Sometimes you need someone to know you need help.
Selected Coach Anaya plans will include advanced support and escalation features.
"My blood sugar is low. Can you let my family know?"
"I'm overwhelmed and need someone."
Living alone?
On selected plans, you can ask Coach Anaya to check on you later. If you don't respond, she can follow up — and alert the people you've chosen if you still don't respond.
For eligible FoodRx clients, additional support can also be escalated through FoodRx.
Sometimes the right response isn't another answer.
It's knowing when to get someone else involved.
Advanced support and escalation features will be available as they complete safety and technical validation.
Important: Coach Anaya uses artificial intelligence. AI can make mistakes. Anaya can only respond to the information you give her and should not be relied upon as an emergency service. If you are seriously unwell, unsafe or believe you have a medical emergency, seek appropriate emergency help.
Who It's For
Who is Coach Anaya for?
Trying to lose weight?
Eat better without automatically giving up everything you enjoy — with practical, evidence-based guidance.
Managing diabetes, metabolic syndrome or another health condition?
Ask how to eat the foods you actually want to eat.
Busy, travelling or always on the go?
Talk to Anaya between meetings, at the airport, in a restaurant or while shopping.
Feeling stressed or overwhelmed?
Talk to Anaya when you need support, with additional support features available on selected plans.
Living alone?
Selected plans can give you an additional check-in and alert the people you choose if you don't respond.
Looking out for someone you care about?
Give them everyday access to Coach Anaya, with additional support available on selected plans.
Simply want to eat better?
You don't need a diagnosis. Ask about the food and everyday decisions that come up.
Plans & Pricing
Choose how you use Coach Anaya.
Coach Anaya is available through subscription plans designed for different levels of use.
How It Works
- Use Anaya yourself.
- Choose a family option for up to five people.
- Stay on Free/PAYG and buy Seedling (100 credits, US$4.99), Bloom (250, US$9.99) or Flourish (600, US$17.99). Purchased credits do not expire.
- Voice top-ups: 35 minutes for Free/PAYG or 70 minutes for paid subscribers, both US$9.99.
- Choose Nutrition Insights and Smart Swaps passes, or add Advanced Nudges, Mood Map, Care Circle and Knock Knock.
- View credit packs, voice top-ups and add-ons
Choose your plan after your seven-day card-free trial. Regular monthly pricing applies to new customers.
Start your Anaya journey
- Core US$19.99, Elite US$49.99 or Guardian US$69.99 per month
- Full subscription and plan details
- Your account, downloads and plans in one place
- A seven-day card-free trial in the app
For yourself — or for someone whose health matters to you.
Manage your Anaya account
Continue with Anaya
Already verified your email? Install Anaya when it is available, then sign in with your existing email and password.
Your Coach Anaya account
Create an account or sign in with your existing Anaya details. Use this same account in the app.
New users receive a seven-day card-free app trial with 35 voice minutes. Start your trial by opening Anaya and completing onboarding. Monthly plans are optional after the trial; Free Anaya remains available. You can buy eligible prepaid extras and add-ons without choosing a monthly plan.
Check your email to verify your account
Open the latest verification email sent to .
Can’t see it? Check Spam or Junk. If it is there, mark it as “Not spam” and open the verification link.
The link brings you to your FoodRx account, plans and download page. No payment has been taken. Already have an account? Sign in below.
Cancel future renewals?
You will retain access until the end of your current paid period. Unused Founders monthly discounts are forfeited once your paid subscription ends. Your prepaid credit balance remains available.
Sign in to check your account.
Choose what works for you
Keep using Free Anaya, buy eligible extras when needed, or choose a monthly plan after your trial. All prices are in US dollars.
Prepaid / Pay as you go
Pay once for the credits, voice minutes or feature uses you choose. These purchases do not renew automatically.
Credit packs
Free/PAYG customers can buy without subscribing. Purchased credits do not expire and remain available if you cancel a plan.
Eligible Founders receive 10% extra credits on their first purchased pack only: Seedling 110, Bloom 275 or Flourish 660. Sign in to check your bonus.
How credits work
Use purchased credits in Anaya: voice 22 per minute, Nutrition Insights 10 per use, Smart Swaps 20 per use, Mood Map 15 per report, and Care Circle 100 for eligible access. Knock Knock Plus cannot be purchased with credits. Earned rewards are separate and cannot be combined with purchased credits.
Voice top-ups
Choose the top-up for your account. Extra voice minutes are separate from monthly plan allowances.
One-time feature passes
Buy a set number of uses without a monthly subscription. Sign in to check what your account already includes.
Monthly plans
Choose Core, Elite or Guardian after your seven-day trial. Each plan renews monthly until cancelled.
Core
US$19.99 / month
Renews monthly
Sign in to see your account price and any existing benefits.
50 voice minutes per month and Knock Knock Lite.
Elite
US$49.99 / month
Renews monthly
Sign in to see your account price and any existing benefits.
150 voice minutes per month and premium coaching features.
Guardian
US$69.99 / month
Renews monthly
Sign in to see your account price and any existing benefits.
Up to five profiles, caregiver features and 150 shared voice minutes per month.
Review your upgrade
Confirming uses the saved payment method on your existing Stripe subscription. If Stripe needs another payment step, a secure invoice link will appear here.
Continue payment securely with StripeMonthly add-ons
Add the support you need. Each add-on renews monthly until cancelled. Sign in to see what is already included in your trial, plan or shared Guardian access.
Care Circle and Knock Knock
Set up contacts, permissions and escalation choices in Anaya. These services are not emergency monitoring or emergency response.
Cancel website renewals using your account controls above; manage store purchases in their original store. If you already pay for standalone Knock Knock Lite, cancel its renewal and wait for that paid period to end before buying Plus.
After payment, you return here automatically. We verify payment and access before showing success. Get Anaya for your phone, then sign in to the app with this same account.
Using a shared device? Sign out when you finish.
See Her In Action
Don't just read about her. Ask her yourself.
- Bring a real question.
- Your favourite food.
- A health goal.
- A restaurant menu.
- Something from your pantry.
Then Ask Coach Anaya.
Want Coach Anaya for your organisation?
Private online and on-site demonstrations are available for workplaces, organisations, golf clubs and other groups.
Request a Private DemonstrationGood to Know
A few things you may want to know.
Is Coach Anaya another diet?
No. There is no fixed meal plan and no automatic list of foods you must give up.
Do I need a health condition?
No. Use Anaya for everyday food decisions, weight loss, a health goal or simply to eat better.
Can my family use Anaya?
A family option for up to five people is planned for launch.
Can I give Coach Anaya to someone else?
Yes. Coach Anaya is being designed for you to use yourself or give to someone whose health matters to you.
Does Coach Anaya replace my doctor?
No. Coach Anaya uses AI and does not replace appropriate professional medical care or emergency services.
This holiday season, give something different.
Not another diet.
Not another list of foods they shouldn't eat.
Not another plan that requires changing their whole life.
Give them someone they can ask.
Give them Coach Anaya.
Anaya is live on iPhoneFor yourself. Or for someone whose health matters to you.
Health & AI Notice
Coach Anaya uses artificial intelligence. AI-generated information may be incomplete, inaccurate or inappropriate for your individual circumstances.
Coach Anaya is not an emergency service and is not a substitute for appropriate professional medical advice, diagnosis or treatment. If you are seriously unwell, unsafe or believe you are experiencing a medical emergency, seek appropriate emergency assistance.
Advanced support and escalation features are subject to safety and technical validation, and availability may vary by subscription plan.